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Xanthi S

Do you need to be tech savvy to have an online business? (Hint: No you don’t)

I’m not sure if it’s something you have been wondering or not but if you think that running an online business means that you need to be super tech savvy, a gury of technology, then I’m here to tell you that this is not the case. This article is addressed to all of you that have the desire but are probably a bit afraid or skeptical because you are not  geeky person.

What I’m about to say might shock you. Running an online business is not that much different than running a brick and mortar business. It has nothing to do with being tech savvy and it has everything to do with working hard.

The only real difference that I can think of right now is that you have a public display of your business/products/services available to everyone 24/7.

Having an online business of course requires for a website. If you are not that good with building your own site there are people that can help you with that. Be it a friend, a colleague or a family member, or if your budget allows it a freelancer or a web agency, there are solutions for you. You can also learn the basics yourself by Googling or watching tutorials on Youtube. And trust me the tech aspect of an online business is minimum compared to the actual work you need to put for running your actual company.

If you have an online store, or if you sell your services (maybe you are a lawyer or an artist or a subcontractor) you still need to do your actual work. You need to go through your orders, prepare the products, arrange for deliveries, get in contact with customers, go to meetings, prepare for projects and so on, and most probably if you run your own company you need to take care of more things like accounting, marketing strategies and so on.

None of the above require from you a PhD in computer science and in all honesty you don’t even need to know how to code. What you need to know is how to use your website, in terms of being able to login into your administration panel, be able to upload new material, images, texts and so on and these are things that can be easily be learned. I’m sure there is a friend that can show you a few things and if not, trust me on this, Youtube is full of tutorials for all levels, from absolute beginners to advanced users.

Technology is our  tool to help us do things faster, to help us reach our market in a better way. Don’t be afraid to take the risk and experiment.

I need to point out also that having an online business will not make you get rich overnight. It is not a magical formula. It’s just another way to build a business, a much easier and not a financially demanding way to build a business.

Don’t be afraid, just go ahead and build the business of your dreams. You know you can do it.


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